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Tuesday, November 12, 2013

Indias Cards And Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products And Competitive Landscape

Indias Cards And Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products And Competitive Landscape

The report provides market analysis, information and insights into India’s cards and payments industry, including:

Current and forecast values for each category of India’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards.
Comprehensive analysis of the industry’s market attractiveness and future growth areas.
Analysis of various market drivers and regulations governing India’s cards and payments industry.
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.
Comprehensive analysis of consumer attitudes and their buying preferences for cards.
Competitive landscape of India’s cards and payments industry.

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http://www.marketresearchreports.biz/analysis-details/indias-cards-and-payments-industry-emerging-opportunities-trends-size-drivers-strategies-products-and-competitive-landscape 

Executive summary:-

The Indian cards and payments industry registered significant growth during the review period (2008–2012). The card payments channel grew at a CAGR of 27.05%, to reach 456.8 million cards in circulation by the end of 2012. In value terms, the card payments channel valued INR19.4 trillion (US$363.0 billion) in 2012. Changing lifestyle demographics, increased popularity of online shopping and higher disposable income per capita supported the growth of cards in circulation. Many Indian banks expanded their networks of automated teller machines (ATMs) during the review period. Part of this expansion involved installing point-of-sale (POS) terminals that accept both debit and credit card payments. Nationally, these terminals registered a CAGR of 17.21% during the review period, increasing from 448,000 terminals in 2008 to 845,653 in 2012. The number of ATMs installed increased at a review-period CAGR of 27.13%, from 43,651 in 2008 to 114,014 in 2012.

Scope:-

This report provides a comprehensive analysis of India’s cards and payments industry.
It provides current values for India’s cards and payments industry for 2012 and forecast figures for 2017.
It details the different macroeconomic, infrastructural, consumer and business drivers affecting India’s cards and payments industry.
It outlines the current regulatory framework in the industry.
It details the marketing strategies used by various bankers and other institutions.
It profiles the major banks in India’s cards and payments industry.

Reasons to buy:-

Make strategic business decisions using historic and forecast market data related to India’s cards and payments industry and each market within it.
Understand the key market trends and growth opportunities within India’s cards and payments industry.
Assess the competitive dynamics in India’s cards and payments industry.
Gain insights into the marketing strategies used for selling various types of cards in India.
Gain insights into key regulations governing India’s cards and payment industry.

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http://www.marketresearchreports.biz/sample/sample/178965

Key highlights:-

India is the fourth-largest country in terms of the number of resident high net worth individuals (HNWIs). By the end of December 2012, the country had 290,552 HNWIs, and this number is projected to reach 547,893 by 2016. To capitalize on this growing niche segment, banks and card issuers are making a significant effort to target this group as HNWIs traditionally show a greater willingness to use non-cash payment methods such as credit, debit and prepaid cards.
According to 2012 RBI estimates, around 43.8% of the Indian population remains unbanked, and rely heavily on cash transactions. Of the total unbanked population, INR46.5 trillion (US$869.8 billion) worth of cash transactions were registered in 2012. RBI regulations relating to financial inclusion mean that banks are presented with a significant opportunity to target and market prepaid card products, especially in rural areas.
To increase card usage, the Reserve Bank of India (RBI) capped the Merchant Discount Rate (MDR) for debit card transactions at 0.75% for any transaction below INR2,000 (US$37.4), and 1% for any transaction above INR2,000 (US$37.4) in June 2012 from the earlier MDR charges of 1–2.5%.
The Indian cards and payments industry registered significant growth during the review period (2008–2012). The card payments channel grew at a CAGR of 27.05%, to reach 456.8 million cards in circulation by the end of 2012. In value terms, the card payments channel valued INR19.4 trillion (US$363.0 billion) in 2012.

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