Laundry care market is changing drastically since past few years as consumers have started finding value in their purchases. With US economy still recovering from economic downturn, many consumers are evaluating their purchasing habits to ensure that they obtain greatest value for their money. Increasing preference for scented laundry care products and allergenic/ green products, and development of new products is gaining consumer acceptance and accelerating the growth of laundry care industry. Most market segments are growing at more than 5% growth rate annually. Detergent liquid - the largest market segment of laundry care industry has undergone double digit growth.
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With recovery from global economic downturn and increasing spending on personal hygiene, there is an increasing demand for laundry care products and this industry is expected to accelerate in developing nations in coming few years due to product innovations and reduction in prices because of increasing competition.
Based on Product
- Laundry Detergents
- Fabric Softeners
- Other Specialty Products
- Eco-Friendly Products
This research report analyzes this market based on its market segments and major geographies. This research report provides complete analysis of major market segments, current market trends, factors driving market growth, restraints, industry structure, and market projections for upcoming years. This report also provides analysis of technological improvements in this industry, Porter’s five force model analysis, and complete company profiles of top market players. It provides review of micro and macro factors significant for existing market players and new entrants along with detailed value chain analysis.
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Geographies analyzed under this research study are
- North America
- Asia Pacific
- Rest of the World
Some of the key players dominating this market are Procter & Gamble, Unilever, The Clorox Company, The Dial Corporation, Church & Dwight, USA Detergents, Colgate-Palmolive Company Ltd., Reckitt Benckiser Inc., SC Johnson and Son Inc., Orange Glo International, Huish Detergents, and others.
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