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Monday, January 14, 2013

General Medicine Education Publishing Market - Global Industry Size, Market Share, Trends, Analysis And Forecast, 2012-2018

General Medicine or internal medicine is a branch of medicine which deals with the prevention, diagnosis and subsequent treatment of adult diseases. The specialists who deal with this branch of medicine are called “internists” and ones who work with children are called pediatricians. General Medicine is further specialized depending on the organ or organ systems, such as cardiology, anesthesiology, endocrinology, nephrology etc. On an average 75,000 medical students choose internal medicine as a career option annually around the world. 
 
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The global publishing market for general medicine education is highly dynamic in nature since there is a strong disparity in the availability and adoption of modern technology along with its cost. It is estimated that in the Asian and developing European regions along with RoW, more than half of the people do not have access to internet as a source of education in their homes. This severely undermines the quality of education. Printed books and literature are thus the major tools of spreading education here.
 
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The report presents an excellent environmental analysis with emphasis on market drivers, restraints and future opportunities. It gives an impact of various factors on the market with a business perspective and highlights potential shortcomings, advantages for key players and new entrants as well. The global publishing market for general medicine education is highly dynamic in nature since there is a strong disparity in the availability and adoption of modern technology along with its cost. It is estimated that in the Asian and poorer European regions along with RoW, more than half of the people do not have access to internet as a source of education in their homes. This severely undermines the quality of education. Printed books and literature are thus the major tools of spreading education here.
 
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The key players in the medical publishing market include Reed Elsevier, Wolters Kluwer, Thomson, Mc Graw-Hill, and Optum Health among others. Elsevier is currently considered as overall market leader with popular contributions to books in internal medicine such as Davidson’s Principles and Practice of medicine. It also has popular online platforms such as MDConsult and mobile apps such as Procedures Consult, which are highly accepted in the medical community. McGraw-Hill’s Harrison’s Principles of Internal Medicine is also considered a gold standard amongst a large student population.
 
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A comprehensive assessment of key players and their strategies along with winning imperatives have been analyzed by segmenting the market as below:

  • Electronic & Online publishing market for general medicine education 
  • Online Reference Tools
  • Mobile Applications
  • Electronic & Digital textbooks and reference books
  • Multimedia Content
  • Testing & Self-Assessment
  • Hospital Training
  • Distance Learning

Print publishing market for general medicine education

  • Custom content publishing
  • Print textbooks and reference books
  • Testing & Self-Assessment
  • Hospital Training
  • Distance Learning

In addition a detailed cross sectional analysis of the above segments with respect to the following geographical markets has been performed:

1 comment:

  1. Great read. I was wondering if you read anything about electronic medical records software? I have seen a lot of offices implement this new software and I think it would be something to consider adding to your trends.

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