The growing awareness about following a healthy lifestyle is one of the major factors for the emergence of fortified foods and beverages. The fortified foods market consists of a wide range of product lines ranging from cereals to baby foods, making the market one of the most difficult ones to track and analyze with precision. The global market for vitamin fortified and mineral enriched foods and beverages is expected to grow at a double digit rate over the next six years.
Some of the factors which are driving the market for vitamin fortified and mineral enriched foods and beverages include growing health concerns among people and the trend of eating ready to eat meals (packaged food) due to busy schedules, among some other factors. However, regulatory issues in the food and beverage industries across the globe are acting as one of the major factors inhibiting the growth of the market. Product development to explore new applications will lead major companies to attain sustainability and ensure success in the near future.
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Earlier the major sources of vitamins and minerals were by means of pills but the vitamin fortified food market seems to have a promising future. Major food and beverage companies since then are relying on continuous product development. It is proving to be fruitful with easy acceptance by the consumers. However, the global market is highly fragmented and complex, yet a profitable one.
Some of the major companies operating in the global market for vitamin fortified and mineral enriched foods and beverages include Abbott Laboratories, Campbell Soup Company, The Coca Cola Company, H.J Heinz Company, Kellogg Company, PepsiCo/Tropicana, The Proctor & Gamble Company and so on.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
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This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
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